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BIDAYAT Acquire a Stake in the Egyptian Luxury Brand Azza Fahmy Jewellery


Alliance Law Firm – Egypt (ALF) is honored to represent BIDAYAT, a company of Alsara Investment Group in acquiring a stake in the Egyptian luxury fashion brand Azza Fahmy Jewellery. Alliance Law Firm acted as the legal counsel of Bidayat, while Azza Fahmy was represented by BonelliErede in association with Bahaa-Eldin Law Office. Bidayat’s extensive experience in the luxury fashion industry along with its digital, distribution and brand-building expertise will boost Azza Fahmy in upscaling its international expansion.

ALF team was led by Aziz Abaza – Partner and Haggar Mohamed – Associate

Source: Enterprise.